Liane Roy FitzGerald

I grew up on the island of Martha's Vineyard and the beach has always been my second home.  Ten summers spent lifeguarding on the island beaches meant a whole lot of bikini-wearing!  I was always disappointed with the fit and comfort of suits I purchased- I couldn't wait to take them off at the end of a long day at work.

When I entered the "real world" with a liberal arts degree I was completely lost- but knew that I had an overwhelming need to create and an obsessive eye for detail.  I had also developed some experience with sewing machines over the years, always having tailored clothing to fit my 6' tall frame. 

roySWIM began in the summer of 2013 with 5 suits on a rack at my local flea market, and has been an immense learning process and labor of love.  Evening courses in basic sewing and pattern making at FIT created a stronger base for my general sewing skills, but as a fiercely independent person, my swimwear design and construction skills have been self-taught from the start.  

At the core of my business is the belief that suits can be both striking AND comfortable- because I know that comfort and confidence go hand in hand.

In 6 years I have designed, cut and sewn over 3,000 suits. This year I finally hired two amazing local women to sew for me! I still sew every custom order myself, but it’s so nice to be able to fully stock my racks for summer.

In winter months I can be found attempting to escape the cold in other parts of the world- working on new suit designs while running my business online.  Every summer I am inevitably lured back to my island home, where it all began.