Liane Roy FitzGerald
I grew up on the island of Martha's Vineyard and the beach has always been my second home. Ten summers spent lifeguarding on the island beaches meant I was almost always in a bikini! I was usually disappointed with the fit and comfort of suits I purchased- I couldn't wait to take them off at the end of a long day at work.
When I entered the "real world" with a liberal arts degree, I was completely lost- but knew that I had an overwhelming need to create and an obsessive eye for detail. I had also developed some experience with sewing machines over the years, always having tailored clothing to fit my 6' tall frame.
roySWIM began in the summer of 2013 with 5 suits on a rack at my local flea market, and has been an immense learning process and labor of love. Evening courses in basic sewing and pattern making helped me gain confidence in my general sewing skills, but as a stubbornly independent learner, my swimwear design and construction methods have been self-taught from the start.
At the core of my business is the belief that suits can be both striking AND comfortable- because I know that comfort and confidence go hand in hand.
In 13 years I have designed, cut and sewn many thousands of suits! I finally have some sewing help from a local seamstress, but I still finish every stock piece and sew every custom order myself.
In winter months I can be found attempting to escape the cold in Santa Cruz, California- working on new suit designs while running my business online. Every summer I am inevitably lured back to my island home, where it all began.
Little Liane knows that the key to having fun is a comfy swimsuit- and she wants you to feel your absolute best at the beach!